"Fox was the primetime master on Sunday as its world TV premiere airing of "Star Wars Episode I: The Phantom Menace" blew away the competition on the final Sunday of the November sweep. Fox's 7-10 p.m. airing of "Phantom Menace" averaged 17.6 million viewers and 7.9 rating/18 share in the adults 18-49 demographic, according to preliminary estimates from Nielsen Media Research. Fox won the night in adults 18-34, teens and other key young demos. "Phantom Menace" opened up with a solid 14.4 million viewers and 6.4/17 in the demo at 7 p.m., peaking from 9-9:30 p.m. with 19.4 million viewers and 8.7/19 in adults 18-49." Apparently the rise in viewership during the latter half of the film can be attributed to a kick-ass lightsaber duel between two Jedis and one tattoo-faced Sith Lord.
SCREENCAPTURES courtesy of TheForce.Net
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